TOMORROW x 3
Penguin Random House USA
Implementing peer to peer testimonials via hero BookTok accounts, influencers championed shopping indie during the holiday season for a campaign to drive sales to Bookshop.

@indyannareads Who needs holiday shopping stress when indie bookstores exist? #ad #sponsored #booktok #indyannareads @Knopf Doubleday
♬ original sound - Anna 🌙✨📚