THE EXCHANGE

Penguin Random House USA

 

A TikTok influencer campaign inciting nostalgia among reader in the lead up to the gifting season, we found readers who had an existing love for Grisham and asked them to personalize their experience of gifting The Exchange.

Tomorrowx3
@betteroffread_

#ad annotating books for loved ones is my love language, and I really think it’s the best christmas present! ✨ the exchange by john grisham is the PERFECT gift for that uncle, grandparent, or parent that you’re struggling to buy something for! @Knopf Doubleday 🤍 #sponsored #bookannotations #annotatedbooks #annotatingbooks #christmaspresents #bookgiftideas #bookishgiftideas #annotatingkit #annotatingtips #annotatingtabs #annotatingforbeginners #annotatewithme #bookaesthetic #johngrisham #theexchange

♬ Beautiful - Soft boy